about sarah

How a drunk skeptic became a spiritual entrepreneur

about sarah

How a drunk skeptic became a spiritual entrepreneur

step one

admit you have a problem

I used to wake up every morning in a panic.

I was never quite sure what was wrong, but something always was. Something seemingly unknowable. My life didn’t fit. I didn’t fit.

I spent years being completely convinced that there was an elusive something broken inside of me, and that I had brought confusion and failure upon myself. I was lost, and by the time I realized it I was mired in addiction and depression, and couldn’t see any way forward.

I knew no other way to live.

I was terrified because everything looked in my life so good! Great job, boyfriend, apartment, fancy dinners and fancy shoes in the greatest city in the world… and I was slipping away.

step two

be willing to change

It’s hard to pinpoint when the knowledge that I couldn’t live in that pain anymore grew larger than my fear of a life unknown. But day by day, minute by minute, and with a whole lot of help, I was able to see clearly. The sun rose and led me to a life where I am, dare I say, happy. Even optimistic, which for a lifelong depressed addict still sounds nuts.

I got sober, quit my corporate wine marketing job, and never quite made it back to full-time employment. Instead, I dove deeply into learning tarot and developing my spiritual skills so I could weather any storm (and I cleaned a lot of toilets in vacation rentals…witches have bills, too). Eventually, I started reading tarot professionally and making alcohol-free herbal remedies, all so I could help others while centering my own self-care. 

step three

glow the fuck up

Today, I’m a holistic business coach and tarot mentor helping spiritual entrepreneurs to make more money and impact more people. By blending strategy and intuition, I’m able to help folks bust through limiting beliefs and get back into aligned action.

I’m also the host of the iTunes Top 20 Spirituality podcast So You Wanna Be A Witch for soul-centered entrepreneurs and the people who love them.

I’m delighted to have supported hundreds of herbalists, astrologers, tarot readers, artists, therapists, acupuncturists, witches, healers, social workers, makers, and more through my courses, coaching, and mentorship.

Last year, I even got to speak on stage to talk about getting sober and growing a six-figure business in under three years! Glow-up achievement unlocked!

step four

too legit

I am a witch, for what it’s worth, and have over 15 years of sales, marketing, and communications experience at companies such as InStyle Magazine, Skurnik Wines & Spirits, Beverage Media, and Condé Nast.

I’m also a certified herbalist, and have been on the faculty for the Advanced Clinical Program at the Blue Ridge School of Herbal Medicine where I taught business skills and herbs for folks in recovery.

In addition to my career experience, I have studied spiritwork and traditional witchcraft with Ren Zatopek, and online marketing with James Wedmore, Mariah Coz, and Haley Burkhead, amongst others.

I hold a B.A. in French and Molecular Cell Biology from New York University, for those of you looking for some more standard credentials.

I have collaborated with or taught at Maha Rose, Space by Mama Medicine, Everyday Magic, Asheville Folk, East Fork Pottery, ATL Craft, New Women Space, Villagers, Blue Ridge School of Herbal Medicine, Marlee Grace’s Center, apexart, and more.

My work has appeared in Well+Good, Brit + Co, USA Today, Cosmopolitan, Mind Your Business Podcast, Healthline, and The Temper, amongst others.

I like magic, dogs, and ice cream.

values + vision

our commitment

I, as a person and a business, stand in solidarity and action with Black Lives Matter and the movement to abolish prisons and police, and am committed to equity for people of all races, gender identities, sexual orientations, and abilities.

As a business owner, one of the most profound ways I can support is through redistributing money to leaders in those communities.

Since the beginning of this business, I have participated in direct reparations, and we commit a percentage of our profit each month to donations, reparations, and corporate sponsorships with a focus on BIPOC herbal education programs, immigrant rights, BIPOC and LGTBQ+ business development, and harm reduction for folks who use drugs.

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